Have you wondered what types of business events may be of interest to your company? The appropriate choice depends largely on the communication objectives pursued by the organization and its development plan. 

However, before making strategic decisions, it is essential to have solid theoretical knowledge on this topic, such as what should be had when faced with the reactivation of corporate travel. 

We will see in detail what they are, the types that exist, the benefits they can bring to companies, as well as the objectives you can achieve with them.

What are business events?

Business events are those called to bring together people related to a company, an economic sector and even related areas. Unlike simple social gatherings, corporate events transcend that category to become concrete actions that are integrated with the company’s marketing strategy at different levels.

Types of business events

When it comes to business events, creativity becomes a key ally to design innovative and effective formats that adapt to the company’s objectives and benefits of cooperate events. 

Next, let’s look at the main types of events:

• Courses: Training talks given by experts, ideal for expanding knowledge and providing motivation to groups of collaborators.

• Seminars – Intensive events that focus on specialized topics, encouraging interaction between attendees and experts.

• Meetings – Sometimes internal or external work groups can be more effective when outside the usual company environment.

• Fairs and exhibitions: Sector events that show new products and services. They are key to attracting customers and expanding into new markets, but also to establish alliances and compare with competitors.

• Product presentations: Focused on making news known to the target audience, often with prescribers and exclusive events.

• Employee incentives and customer loyalty events: Recognize performance and loyalty, with personalized experiences.

• Team building events: They improve teamwork and can have a significant social impact.

• Preparing for Gen Z and Gen Alpha: How Younger Generations Will Change Business Travel and Expense Management. 

Each decade brings new expectations, challenges, opportunities and technologies, shaped by a new generation entering the workforce.

Tips for organizing business events

Managing business events is a job that requires meticulous planning and attention to detail. Let’s look at a list of essential tips to ensure the success of corporate events:

Determine the objective: Before starting to organize business events, companies must define precisely what they want to achieve. Is it to strengthen relationships with clients, present a brand or communicate a launch? Every detail of the event must be aligned with the established objective.

Identify the audience: It must know who the event is aimed at. This will influence the format, formality and planned activities.

Establish a budget: Having a clear budget is essential because it allows companies to determine what services and elements they can include in an event. If the budget is tight, the organization may consider sponsorship options for financial support.

Choose date, time and location: The date corporate events select should not coincide with other important events so that it is convenient for the company’s guests. Likewise, the selected location must allow for a comfortable flow without crowds.

Pay attention to the details: Small details make a difference. Let’s pay attention to decoration, lighting, merchandising and the quality of services since the experience of attendees depends on these elements.

Have a plan B: Unforeseen events can happen. Having an alternative plan helps a company avoid setbacks and unnecessary expenses. Always prepare for the unexpected.

Promote on social networks: let’s have a media strategy to promote the event before, during, and after its celebration. Networks are a valuable tool to generate engagement and measure the impact of promotion.

On the other hand, if it is your employees who must attend the business event, you can facilitate their travel.

Without a doubt, one of the main reasons to organize a corporate event is to talk about the business and make it known, both on social networks and in other types of events. But do you know other important benefits of corporate events?

Here are the 10 Best benefits of Corporate Events

1. Increase The Reputation Of Your Business

A successful event will give the company a great reputation. Other people and organizations will see that the company’s capacity is high, so the fame of leaders will begin to be heard at many other events. This has a great impact on the rest of the businesses since the idyllic image that you longed for will have been achieved.

2. Customer Loyalty

An event of this type can mean that new customers knock on the company’s door. However, remember that you must also retain existing ones. Therefore, celebrating a relevant date for the organization can be the perfect excuse to achieve long-awaited loyalty.

Invite potential clients, those who already are and even those you have yet to close in your portfolio. What you will achieve is to strengthen an ever-growing bond and empathize much more.

3. Employee Motivation

With the two previous benefits, you will achieve another very important effect, which is the motivation of the workers themselves. And they will like to see first-hand that the company they work for is gaining in reputation and, above all, that it is growing. However, their invitation to the event also brings motivation. They will love not only getting out of the work routine by going to the event, but it will be a detail that will make them feel valued as employees.

4. Improve Company Culture

Many companies think that improving business culture occurs solely through what they do in the market, the products they sell or the services they offer. This is a mistake. Culture will indeed depend on what the company does, but, above all, on the events it holds. If they are newspapers or with attractive titles, much more. It is an alternative that can be considered leisure, that is fun and that will change the way you are.

5. Get Ahead Of The Competition

Another impressive advantage is being ahead of competitors. Some may be holding corporate events and they may also be better than yours. However, it is most likely that not all of the competition is considering carrying them out, so it is a lever in your favour. Moving a chip means trying to get ahead or position yourself ahead or better than them. Without a doubt, the benefits it will bring to the company will be impressive.

6. Improve The Experience And Brand Image With Others

Do you want your brand image to provoke a sensation in customers? This is possible when they buy or want your services, but also when you celebrate an event. Imagine that you organize a sporting or charity event in which you have invested a certain amount of money. What will your clients and other people think? Something positive for sure! This is another of the great advantages.

7. You Create A Sense Of Community

This is vital for human beings. From the moment of birth, we all need to feel that we belong to something. If we transfer this feeling to strictly business issues, the fact that employees feel like an important part of the team will make them feel one more with the cause. What’s more, if what we hold is an exclusive event for them, things will go smoothly.

The feeling of belonging will grow and communication between the parties will improve. But the same thing can be thought about with clients. Companies will be able to get together and create a community (or strengthen it) that will hardly be able to be broken.

8. Helps Position A New Product In The Market

An event can be an excellent opportunity to bring together different people with different objectives or concerns. However, it can also become the perfect occasion to position a new product or service in the market. In this case, the company can take advantage of the event to carry out demonstrations, distribute documentation and offer discounts on the price of said product or service.

9. Networking

The objective is to strengthen ties, especially if in the future both parties need something since inviting people from your same sector will let them know what your way of working is. Furthermore, another aspect to highlight is that you will be able to lend a hand or reach agreements later. You never know when you will need the services of other companies or professionals.

10. Attraction Of Qualified Personnel

A company’s staff will be more motivated, something that will complicate their move to other companies. However, another positive consequence of holding events is that it will be possible to attract qualified personnel to the organization. The good atmosphere and the feeling of being valued by the employees themselves are the best letters of introduction for other workers who are yet to arrive.

These are some advantages that a corporate event provides to your business. Even so, there are many more that can bring you direct benefits. Remember that, to enjoy all of them, it is key to have a company that is an expert in the organization and production of events.

Conclusion

The importance of corporate events to increase the reputation and trust of your company is such that absolute control, simplicity and speed are needed. With an event app, corporate events should ensure that everything goes well and that the attendees feel comfortable, which will allow a greater return on investment and that they will want to return to the next meetings organized by the company.

One can say that corporate events are one of the best strategies in which you can invest and that the results, both internally and externally, surpass in terms of return on investment most of the actions of marketing that can be carried out.